In the midst of so many antagonisms and bipolarizations, a group of women talk about empathy, positive dialogues, and connections: the Agrolinked, a movement of women linked to agriculture with the purpose of being a bridge between the countryside and society as a whole, through education and communication actions. And to expose the movement’s bases and train members, the movement is holding the Agrolinked Workshop – Empowering to Transform, on September 17, in Cuiabá.
The event is aimed at all women who are connected with agribusiness and sympathize with the movement’s agenda. “There are many barriers that have been built between the countryside and the city, many of them built on lack of information, lack of dialogue, fake news. We believe that the interdependent relationship between everyone is what brings development, and we trust that we can establish new kinds of connections, break down these barriers, and help generate a more positive agro culture,” says Geni Schenkel, founder and president of Agroligadas.
Melissa Freitas, the movement’s vice-president, says that the last few months have been a lot of work structuring the group. “We have been working with very qualified professionals, in search of modeling our movement, creating a governance structure, working agenda, and other points that will all be presented in this workshop. We are not for profit, we are driven by the desire to transform and create a different legacy for the next generations. We invite other women to participate in the event and come to add and dream with us,” comments the vice president.
The workshop’s program will bring professionals and leaders with a lot of experience to deal with the proposed themes, such as Claudia Luz, an advertiser. Communication and Marketing Manager of the Famato System, she will give a lecture with the theme “Communication that builds bridges”, helping to understand the types of positioning and approaches that can bring people together and create connections.
Rural producer and agro-coach Adriane Steinmetz, who has a history of overcoming obstacles and involvement in the field, will give a talk on personal development and protagonism. Camila Telles, CNA’s public relations and communication advisor, who went viral all over Brazil with her humorous posts and parodies in defense of the countryside, is also present in the program.
The Agrolinked Workshop – Empowering to Transform – will take place on September 17th, Tuesday, starting at 8:30am, in the FAMATO auditorium, in Cuiabá (Rua Engenheiro Edgard Prado Arze, s/n, Centro Político Administrativo), sponsored by Acrimat; Tecnomyl; Aprosoja; Ampa; Aprosmat; Áster/John Deere; Andef and in partnership with Famato and Caule Criativo.
Places are limited and must be made in advance, through the internet (bit.ly/WorkshopAgroligadas), for R$ 100.
Agrolinked, who are they?
Agroligadas is a movement of women connected to agriculture, with the purpose of being a bridge between the countryside and society, through Education and Communication actions, promoting and encouraging the positive culture of agriculture.
Created a little over a year ago in Mato Grosso, it already brings together more than 250 women from the whole state and other parts of the country and, since its creation, has been creating a body and uniting several profiles of women: wives of rural producers, farmers, cattle ranchers, agronomic engineers, veterinarians, journalists, economists, administrators, and a wide range of professions, all with activities linked to agribusiness.
Complete program of the event
07h45 to 08h30: Registration and Welcome Coffee
08h30: Opening
09:00-10:30: The Agrolinked Movement – presentation and chat
10:35-11:25am: Communication that builds bridges – Claudia Luz, publicist, manager of Communication and Marketing of the Famato System, president of the Marketing Professionals Brotherhood of Mato Grosso.
11:30-12: Strategic dialogue between public authorities, entities and society – Instituto Pensar Agro
12h to 13h30: Lunch
1:30pm to 2:20pm: You: the protagonist of your story – Adriane Steinmetz, Rural Producer and Agrocoach
2:25-2:55pm: Agro on the Net – Camila Telles, public relations and communications advisor at CNA
3 PM – 4:30 PM: Round Table: “The Strength of Women in Agribusiness
-Mariele Biff, Agro League
-Letícia Scheffer, president of Instituto Farmun
-Sônia Bonato, winner of the 2018 Women of Agro Award
– Representative of the Brazilian Association of Zebu Breeders (ABCZ)
Mediator: Fernanda Arantes, publicist and director of Pipou Consultoria
4:40-5:25pm: Dress for Success – Josi Grudzinski, image consultant
5:30pm: closing and cocktail
Registration: R$ 100,00*
*registration is limited and must be done in advance through the link bit.ly/WorkshopAgroligadas
*includes complimentary lunch and cocktail
Source: Agroligadas Communication
