New episode of Podcast ‘Em Produção’ discusses beef traceability

Podcast Em Produção is a project made in partnership with RCE Digital, LIDE Mato Grosso and Crop Comunicação

The episodes are published and released to the public every two weeks and are recorded in video and audio format. The guests are always professionals who help us bring relevant subjects about the Brazilian AGRO market, from the most diverse areas, after all, agro is food, clothing, cosmetics, fuel, energy, furniture, flowers, and much more.

In the last edition published, we welcomed Paula Queiroz, who is the Director of IMAC (Mato Grosso Meat Institute). We talk to our guest about the traceability of meat from beef to plate.

Where does the meat for the Sunday barbecue come from? How was the meat in the hamburger in your snack produced? Are people willing to pay more for this kind of product? We still talk about a fast-food giant that is investing in meat traceability.

Want to listen or watch the episode? Access the links and enjoy our content:

Spotify: https://open.spotify.com/episode/0SEy5XNTdtmsRw8BO4Lpgh?si=AWnT19xnS6S77XoGQXWqRA

YouTube: https://www.youtube.com/watch?v=ZD6IGyqQSFQ

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