Movement brings the countryside and city closer with actions supported in education and communication
Crop AgroComunicação | Agroligadas Assessoria
To present the actions developed during the year and plan innovations for 2023. These were the main objectives of the “Workshop 2022 Agroligadas” that gathered on November 18th, in Cuiabá-MT, leaders of the movement and coordinators of the centers from all over the country. It was a day dedicated to discussing more efficient ways of communication and connection between the countryside and the city.
The expectation for 2023 is positive, with novelties in the internal actions for the women members of the Agroligadas. The planning for this year is to unite communication and education and separate the internal actions from the external ones, besides continuing to work with the city and taking the opportunity to train the Agroligadas.
Continue with the constancy of the activities, keeping the movement active, as the president of Agroligadas, Geni Schenkel, pointed out.
“We are considering reducing some actions, because when women donate themselves to doing something, they do more than they can, and we want to keep this movement active. For this we need constancy, not quantity. And this will be the challenge we will face together, to reorganize the structure so that as of 2023 our actions will be happening in a concrete way together with the cities”, Geni assured.
With these actions, the movement collaborates with the communities where it is inserted by disseminating quality content, empowering women, valuing agro activities, and making positive connections between urban and rural environments.
“For 2023 we can expect more connections, a lot of unity among the Agroligadas, and new projects to come, which will continue to innovate,” said the movement’s vice president, Melissa Freitas.
Exceeding 2022
The year 2022 was challenging because it was part of a post-pandemic period where, slowly, face-to-face activities returned. But the leaders of the Agroligadas Movement exceeded expectations with their activities.
Throughout the year, several actions were carried out to connect young people with the reality of the properties, such as the Field Day, the Pantanal Tour, and the Rural Cotton Tourism, which promoted the connection between the city and the countryside.
“These women have accomplished the impossible. So much so that the results show more than 200 actions carried out. We started with many challenges, but we are ending the year with our hearts full of pride because we were able to accomplish much more than we expected,” said Geni.
Coordinator of the Barra do Bugres branch, Regiane de Souza evaluated that the year was very important for the region, where two major events were held: Café com Prosa com Elas and the 1st Bioenergia. “It exceeded expectations, it was very challenging, but rewarding. We are very excited for 2023, with great expectations to continue showing our agribusiness to our region and our city,” she said.
Vivian Carolina, coordinator of the Campo Verde branch, said that although 2022 was an atypical year, the will to make it happen and be the bridge between the city and the countryside, bringing communication and education, was bigger than the challenges. “We were able to carry out six projects even though it was a difficult year, and we are already planning actions with a greater reach. We are designing and structuring the new actions, because good news is coming,” assured Vivian.
The purpose of connecting the countryside and the city was successfully accomplished, as stated by Silvana Lopes Marson, coordinator of the Sapezal branch. “We have already done our planning with the dates for 2023, with innovative actions that will continue to impact people about the reality of agro. We have made great partnerships that we will certainly take throughout the year,” he said.
Agroligadas: who are they?
Agroligadas is a movement of women connected to agriculture, with the purpose of being a bridge between the countryside and society, through educational and communication actions, promoting and encouraging the positive culture of the countryside.
It brings together women from all over the state and other parts of the country and, since its creation, has been creating a body and uniting several profiles of women: wives of rural producers, farmers, ranchers, agronomic engineers, veterinarians, journalists, economists, administrators, and a wide range of professions, all with activities linked to agribusiness.
